The Secret of Gaining Massive Exposure In Just One Weekend
At a weekend conference a pedometer was supplied to a internationally recognized financial services company. The financial planning group that organized the conference was promoting a ‘work/life balance’ message which was kick-started by the chairman pledging to lose ten kilograms for charity. The pedometer was handed out to everyone attending the conference and they had to come back to the stand each day to hand in their progress scores – the three biggest walkers won a sailing jacket.
The competition it caused was unbelievable – people were walking and running in their conference breaks – and the coverage almost ambushed any other marketing initiative that was implemented during the entire conference. So a small investment per delegate gained massive exposure during the weekend event. All this was done as a very quick order using a stock item simply printed with their logo and slogan. It shows what can be achieved with a highly targeted product!
June 6th, 2008 at 11:30 pm
So this kind of marketing does work then. I suppose every time someone checked to see how far they had travelled they would see your logo. Thanks for the idea.
Alana
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